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<< Jaguars place LB Keiaho on IR
Jacksonville, FL (Sportsbook Betting Lines) - The Jacksonville Jaguars on Friday placed linebacker Freddy Keiaho on injured reserve. Keiaho, who signed with Jacksonville in late April, had spent his entire four- year career with Indianapolis a

<< New England wants points in Kansas City
Kansas City, KS (Sportsbook Betting Lines) - New England's eight-game unbeaten streak in all competitions was snapped Wednesday, when the Revolution blew an early lead against the Chicago Fire in Major League Soccer. The Revolution also slipped behind

<< Vikings' Harvin out of hospital
Eden Prairie, MN (Sportsbook Betting Lines) - Minnesota Vikings wideout Percy Harvin was reportedly on the practice field in street clothes on Friday after an overnight stay in the hospital following a sideline collapse Thursday. According t

<< Brandao still believes Marseille is the team to beat
Marseille, France (Sportsbook Betting Lines) - There are only three teams in Ligue 1 that have lost their opening two games, Arles, Bordeaux and defending champions Marseille. And while promoted-side Arles should not be a surprise, Bord

West Brom completes Odemwingie and Tchoyi signings >>
West Bromwich, England (Sportsbook Betting Lines) - West Bromwich completed a double signing on Friday as the club added both Lokomotiv Moscow forward Peter Odemwingie and Somen Tchoyi from Red Bull Salzburg. The 29-year-old Odemwingie re

BYU, Texas agree to home-and-home series >>
Provo, UT (Sportsbook Betting Lines) - BYU and Texas have agreed to play a home-and-home football series in the 2013 and 2014 seasons. BYU will host the 2013 matchup at LaVell Edwards Stadium in Provo, while the Longhorns will host the 2014 game a

Tigers recall Figaro, option Weinhardt >>
Detroit, MI (Sportsbook Betting Lines) - The Detroit Tigers recalled pitcher Alfredo Figaro from Triple-A Toledo and optioned pitcher Robbie Weinhardt to the same club Friday. Figaro has appeared in one game this season for the Tigers. The righ

Twins' Punto heads back to DL >>
Minneapolis, MN (Sportsbook Betting Lines) - The Minnesota Twins have placed infielder Nick Punto back on the 15-day disabled list because of a strained left hamstring. Punto aggravated the injury in the fifth inning of Thursday's game again

SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.